Ah, I've been following that blog since he started it.
Kudos to the bloke, iPhone and Playstation 3, Japanese and American, both big products and both leaders in their industry. He has outdone himself, but somehow I dont think hes done, what will he conquer next? iPad?
I think in the 2 - 3 years that the PS3 (fat) was out, all the people who would benefit from unsigned applications, amongst other things... would have already bought a PS3.